The role of promotional clothing

Promotional ClothingAs brand marketing strategies have changed over the years the use of promotional clothing as a marketing tool has increased sharply. Among some of the factors contributing to this rise in popularity is the wide range of fashionable clothing items now available for printing and decoration, and the increasing trend to wear casual cloths to work. Printed and embroidered polo shirts sweatshirts, fleeces, t-shirts, and hoodies are now worn everyday, and provide good space for print – depending on how subtle or extreme you want the design to appear.

So now promotional clothing is an established and integral part of today’s marketing mix, proving to be an effective yet cost effective way of promoting a brand, a company, an event or special occasion to generate more and new business.

In fact some promotional clothing can become stylish ‘must haves’ in their own right, being the clothing to be seen in as well as becoming collectors items. Whilst printed garments are being worn in the community they are working for the brand, keeping the name and /or message in the public domain where it is constantly being subliminally absorbed.

Evolve Branding has printed clothing for all budgets, keep in mind that quality will make a difference, especially if the garment is worn frequently but promotional garments cost a whole lot less that television and other media advertising. The manufacturers all have ranges of differing quality and Evolve can advise on the best types to fit the usage required. Remember that the washing instructions on the label apply to the garment before decoration so heed should be taken to the care required once printed or embroidered.

Where company employees are customer facing they should be wearing branded promotional clothing with the company name or logo to ensure a professional and consistent image across the whole team, also making them easily identifiable.

Evolve Branding now supplies branded corporate wear and uniforms for all types of industries, including high visibility safety wear, to companies large and small, nationwide.
Promotional clothes are a great way to promote your company and create a very strong brand visually.

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